Thursday, March 22, 2012

Customer-focussed business processes

I find it exceedingly disappointing that some of the leading companies are still managing their businesses with highly complex inside-out driven business processes where the customer is only a stakeholder rather than the primary cause of being. While sustainable growth in revenues and profits are indeed important, businesses are only now beginning to realize that meeting customer expectations is not enough... And that they must organize their entire business strategy, structure, and processes around their customers.

1 comment:

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